Our digital platforms are strategic gateways to investment, offering real-time updates, advanced functionality, and actionable insights. With constantly refreshed content across our website, app, and social media channels, we connect local, national, and international investors to the KZN South Coast’s vast potential. Through innovative tools and data-driven strategies, we’re redefining the region as a premier destination for investment.
Social Media
The social media platforms are shared between tourism and investment. Our data-driven social media strategy has been instrumental in driving awareness and engagement, delivering over 1 million impressions last quarter, growing our audience to more than 14,000 Facebook (Meta) followers, and driving significant cross-platform engagement.
By delivering high-quality, relevant content and frequent updates, we’ve driven robust cross-platform engagement, showcasing the KZN South Coast as a premier destination for investment. These results highlight the strength of our digital campaigns and the growing prominence of our platforms in connecting with diverse audiences.
Website
Our investment website has evolved into a comprehensive resource for stakeholders. The newly launched CEO Blog featuring ‘Thought Leader’ articles by Dr Sibiya will serve as a beacon for investment insights, showcasing the region’s exciting developments and opportunities.
Meanwhile, our enhanced One Stop Shop (OSS) portal simplifies access to vital services, helping investors navigate the process with ease. With continuous updates and innovative features, our website is driving meaningful engagement while facilitating connections with new and existing investors.
New content and information will be coming soon on specific projects, outlining project benefits and providing insights into development timelines, potential returns, and strategic alignment with the region’s growth plans. This enriched content will further position the investment website as a comprehensive and invaluable resource for existing and prospective investors.
Research Update
We are currently driving tourism and investment insights through research on occupancy trends, target market demographics, and Visitor Satisfaction campaign impact. These data-driven findings uncover development opportunities, optimise marketing strategies, and enhance promotional effectiveness, empowering investors with informed decisions aligned with the region’s growth potential. These findings will soon be available on our digital platforms.
Push Notifications
Our push notification system has become a critical tool for engaging with investors and stakeholders. These notifications, which include multimedia content, links, and key updates, are designed to keep establishments, stakeholders, and board members informed about the latest investment opportunities and developments in the KZN South Coast. This quarter, we’ve more than doubled the frequency of investment notifications to ensure timely and impactful communication, aligning with our digital campaigns to attract and retain investor interest.
Search Engine Optimisation (SEO)
Ongoing SEO enhancements and content updates to the investment website have boosted its visibility and engagement. By tailoring articles to investor interests and search algorithms, and integrating advanced backend tools, we ensure the platform remains a dynamic and impactful resource for showcasing investment opportunities on the KZN South Coast.
Explore the KZN South Coast app
Our Explore KZN South Coast App is updated daily, making it an invaluable resource for potential investors. It offers insightful information on the region’s dynamic investment opportunities, including key business contacts, developed projects, and investment-ready ventures. With its user-friendly interface and comprehensive content, the app provides a clear view of the KZN South Coast’s economic landscape, helping investors make informed decisions while showcasing the region’s potential for growth and innovation.
If you haven’t already, be sure to download the free ‘Explore KZN South Coast’ app from Google Play and Apple app stores.
Database Management
Following the strong response to our recent push notifications and internal mailers requesting updates from local establishments, we have implemented monthly POPI-compliant communications to ensure our database remains current. This initiative supports accurate and timely updates for potential and existing investors across our investment newsletters, website, and app, providing reliable access to the latest opportunities, business contacts, and project developments.