Newsletter | December 2023 - Invest KZN South Coast

SCTIE INVESTMENT NEWSLETTER | December 2023

KEEPING YOU UP TO DATE ON THE
SOUTH COAST #UnlimitedOpportunities TO INVEST

Phelisa Mangcu

CEO of South Coast
Tourism & Investment Enterprise (SCTIE)

We can look back over the year as one of success, as our investment partnerships grow and our investment assets flourish. We are on track to launch our One Stop Shop which is scheduled for January next year. This will go a long way in providing the necessary investor support and unearthing further investment opportunities throughout the KZN South Coast.

Our Buy Local campaign is gaining ground, and we’ve welcomed a number of new members this quarter. With each new member, we increase the resilience of our local economy, strengthen our value chain, and position the KZN South Coast as the prime investment destination that it is.

As we unlock investment value in our ocean economy, manufacturing, logistics, and property sectors, our tourism sector remains a strong attraction for investment – particularly as we expand our rural and township offerings. This can be seen in our popular KwaXolo Caves Adventures, which has been enhanced by the zipline extension and construction of a landing deck, as well as welcoming our Buy Local members who expand on these outdoor offerings.

This is also an exciting new chapter as we welcome our esteemed new Board Members to SCTIE. They bring with them a wealth of experience and fresh insights that will continue to drive our investment potential. As we look forward to the many possibilities awaiting us in the New Year, please take a moment to read over what we’ve achieved so far.


	New Board Members

	We would like to welcome our new SCTIE Board Members to the team! Mr Sandile Dlomo, Ms Nongcebo Mckenzie, Mr Lunga Yeni, Dr Khululiwe Godlwana, and Mr Thokozani Sabela are the newly appointed members who are already planning site and project visits, with a strategic planning session outlined. They will work to fulfil functions within the Ugu Economic Recovery Framework: Strategy and Plan (2022-2032) and its specific economic targets to be met over a five and 10-year period.


	Infrastructure Upgrade

	The much-anticipated rehabilitation of Marine Drive (the P395), connecting Port Shepstone with Southbroom is underway. The R580-million project was launched by the Department of Transport in June with construction starting in September, anticipated to take around 30 months to complete. This will improve accessibility to Port Shepstone, our administrative, educational, distribution, commercial, and cultural centre, as well as enhancing the area’s significant investment potential.

MARKETING UPDATE

Through stakeholder engagements, dedicated partnerships, and extensive marketing, we’re continuing to unearth the KZN South Coast’s investment potential. We are not only using our existing platforms, but developing new avenues to market catalytic projects and feature our growth sectors to potential investors.

Marketing Campaigns

This quarter we launched the overriding ‘Uncover Potential’ marketing message as we showcase the diverse investment opportunities on the KZN South Coast.



Investment Awareness Campaign		Buy Local Campaign Update

Our investment awareness marketing shares the ‘Uncover Potential’ messaging, encouraging our residents and businesses to promote the KZN South Coast’s investment potential.		The Buy Local campaign, which is an integrated tourism and investment initiative, continues to attract new members while encouraging support for local businesses.


	Investment Destination Video

	We have produced a new investment destination video for promotional purposes. Our 3- minute and 1- minute videos position the KZN South Coast as a premier investment, trade, and business destination. The videos capture the district’s key investment potential in sectors such as agribusiness, ocean economy, real estate, tourism, manufacturing and more.



	Investment Research		One Stop Shop (OSS)

	The KZN Department of Economic Development, Tourism and Environmental Affairs (EDTEA) in collaboration with Trade & Investment KwaZulu-Natal (TIKZN) and KZN Provincial Treasury presented the quarterly Ezomnotho publication.		On 8 November, 4 of our staff members attended a workshop at the Trade & Investment KZN (TIKZN) offices in Durban. This included operational training on the CIPC Self-Service machine by the KZN OSS Administration Support Officer.

PUBLIC RELATIONS UPDATE


	The regular distribution of our investment-focused press releases to targeted business and investment media continues to gain traction, further exposing our potential to new markets. We are building important connections with new media through these engagements and are enjoying further opportunities for exposure such as an article set to feature in Africa Business Quarterly.

ADVERTISING UPDATE


	This quarter, we have leveraged our digital platforms for advertising purposes, sharing our key catalytic projects and growth sectors across Facebook, Instagram, X (formerly Twitter), and LinkedIn. This has proven both a cost-effective and impactful advertising strategy reaching our target market directly through digital media.

WEBSITE AND DIGITAL UPDATE



	Social Media		Website

	Ahead of the summer and festive season, we have taken a more aggressive approach to marketing the KZN South Coast and creating more operator brand awareness campaigns.		The corporate and investment websites were updated to reflect the new SCTIE Board Members, their names, details, and images for transparency.



	Push Notifications		Search Engine Optimisation (SEO)

	Our establishments received marketing push notifications highlighting our ‘Unlimited Opportunities for Investment’ and announcing the new Board Members.		Our SEO services have proven highly effective in boosting website traffic and increasing interest in our online platforms.



	Explore the KZN South Coast app		Investment Prospectus

	Our app undergoes daily updates through a single Content Management System (CMS) to ensure continuous growth, including the 88 changes from the website.		We put together a detailed Investment Prospectus on the KZN South Coast identifying nearly 100 investment opportunities to attract investors at local, national, and global levels.

Keep Updated

If you know of potential investment opportunities along the KZN South Coast that would benefit from SCTIE support, please contact SCTIE on 039 682 7944 or email info@sctie.co.za. A new tab has been added to www.investkznsouthcoast.co.za if you would like SCTIE to contact you for consideration. You can visit the site to find out more about our investment opportunities or visit the KZN South Coast’s One-Stop Shop. We’ve made it easy for people to sign up for our mailers via email communication and the website so everyone is updated with relevant information.

	If you haven’t already, be sure to download the free ‘Explore KZN South Coast’ app from Google Play and Apple app stores. We urge you to encourage visitors to also download the app for regular updates on our tourism offerings. Information can also be found by visiting South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; sctiekznsouthcoast on TikTok; Info Ugu South Coast Tourism on LinkedIn; the SCTIE website to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more! And click here to check our previous SCTIE press releases. We’ve made it easy for people to sign up for our mailers via email communication and the website so everyone is updated with relevant information.

	To find out more about the KZN South Coast’s investment opportunities, contact 039 682 7944, email info@sctie.co.za or visit www.investkznsouthcoast.co.za.