| SCTIE INVESTMENT NEWSLETTER | March 2024 |
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KEEPING YOU UP TO DATE ON THE
SOUTH COAST #UnlimitedOpportunities TO INVEST |
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Welcome to the first newsletter of 2024! The year is already well underway and our team has hit the ground running, implementing strategies, collaborating with stakeholders, and finding innovative ways to unlock investment and facilitate business in Ugu District. |
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This quarter, we were excited to unveil one of our biggest investment initiatives yet, the Ugu District One Stop Shop Investor Workshop. Hosted by ourselves in partnership with Trade & Investment KwaZulu-Natal (TIKZN), the workshop was an opportunity to introduce local businesses to our various One Stop Shop (OSS) services and engage directly with business owners on the support structures that exist. Investors and the OSS partners – including EDTEA, Ithala, Agency of Food Safety, and Tourism Grading were in attendance – with SMEs given a platform to showcase their products and engage with workshop attendees. |
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Our Buy Local drive continues to grow, with more and more local businesses enjoying the benefits of the free membership and the business support afforded them. With each new connection, the Buy Local structure is strengthened, providing consumers with better local offerings, and businesses with better support. |
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We will continue this momentum throughout the year, promoting Ugu District’s many investment opportunities while forging networks and partnerships that strengthen this value chain. |
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One Stop Shop (OSS) Investor Workshop |
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On 30 January, we welcomed local businesses to Port Shepstone Civic Centre under Ray Nkonyeni Local Municipality for the Ugu District One Stop Shop (OSS) Investor Workshop. Hosted in partnership with Trade & Investment KwaZulu-Natal (TIKZN), the workshop gave local businesses insight into the services offered by the Ugu District OSS various government departments – including those under the Department of Economic Development, Tourism and Environmental Affairs (EDTEA), Ithala, Agency of Food Safety, and Tourism Grading – to assist them and contribute to the economy of the area. |
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| MARKETING UPDATE |
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Our investment marketing campaign continues to highlight the region’s investment offerings with the annual ‘Uncover Potential’ theme running through our messaging. This campaign speaks to revealing hidden strengths, beauty, and potential in the area, and reinforces key investment sectors on the KZN South Coast. |
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Investment Awareness Campaign |
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Buy Local Campaign Update |
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This quarter our ‘Uncover Potential’ marketing message has been focused on the Ugu District One Stop Shop, as well as our Buy Local campaign, creating business and investor awareness around these two platforms. |
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| There continues to be an upward trajectory with our #buylocal campaign – forming part of the Department of Trade, Industry and Competition’s (the dtic) Buy Back SA initiative – with several new members enjoying the free membership which extends until 30 June 2025. |
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Investment Destination Video |
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Ugu District OSS Video |
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We are excited to launch the KZN South Coast’s investment destination video this quarter. This short promotional video highlights the key investment, trade, and business potential of the region across agribusiness, the ocean economy, real estate, tourism, manufacturing and more. |
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| We secured Maverick Film International to produce a marketing video on our Ugu District OSS effectively highlighting the services offered. The video is being shared extensively across our various social media platforms. |
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| PUBLIC RELATIONS UPDATE |
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We continue to develop our media relations with the dissemination of sector-specific press releases targeting financial and business-directed media houses. By highlighting the key investment opportunities and significant potential that exists on the KZN South Coast, we are piquing the interest of investors across the board. |
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| ADVERTISING UPDATE |
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Digital platforms continue to be a preferred format for our investment advertising, considering the scale of reach and real-time messaging it allows. We have shared our investment awareness messaging, Buy Local and One Stop Shop updates, as well as catalytic projects across social media platforms, including Facebook, Instagram, X (formerly Twitter), and LinkedIn. This quarter we are promoting new Buy Local members, our growth sectors, as well as key property developments. >> View Online |
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| WEBSITE AND DIGITAL UPDATE |
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Our revamped website and active social media platforms engage existing and new followers daily. Digital marketing provides visitors with real-time information directly to their tablets or smartphones and encourages direct engagement to better inform our communication and marketing efforts. |
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Social Media |
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Website |
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The social media platforms are shared between tourism and investment and we’ve maintained our assertive approach to brand awareness for investment. |
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Our ongoing commitment to the investment website has led to a multitude of changes, including a more enhanced One Stop Shop (OSS) digital experience. |
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Push Notifications |
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Search Engine Optimisation (SEO) |
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There are a myriad of notifications that are sent including multimedia, links, and key milestones. These are consistently communicated to establishments, stakeholders, and board members within both sectors. |
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Our SEO efforts have significantly boosted our investment website traffic and engagement. In this quarter, we will be optimising our content with relevant investment articles tailored to search engine algorithms and user intent. |
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Explore the KZN South Coast App |
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Database Management |
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Our app undergoes daily updates through a single Content Management System. This ensures continuous growth – alongside the 100 changes to the website. |
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Due to the overwhelming response, we had to the last Push Notification and internal mailer to local establishments asking for their listing updates, we have opted to send out POPI-compliant communication once a month. |
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| Keep Updated |
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| Watch why the KZN South Coast is a top investment destination here! If you know of potential investment opportunities along the KZN South Coast that would benefit from SCTIE support, please contact SCTIE on 039 682 7944 or email info@sctie.co.za. A new tab has been added to www.investkznsouthcoast.co.za if you would like SCTIE to contact you for consideration. You can visit the site to find out more about our investment opportunities or visit the KZN South Coast’s One-Stop Shop. We’ve made it easy for people to sign up for our mailers via email communication and the website so everyone is updated with relevant information. |
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If you haven’t already, be sure to download the free ‘Explore KZN South Coast’ app from Google Play and Apple app stores. We urge you to encourage visitors to also download the app for regular updates on our tourism offerings. Information can also be found by visiting South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; Info Ugu South Coast Tourism on LinkedIn; and www.visitkznsouthcoast.co.za to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more! And click here to check our previous SCTIE newsletters. |
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To find out more about the KZN South Coast’s investment
opportunities, contact 039 682 7944, email info@sctie.co.za or visit www.investkznsouthcoast.co.za. |
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