Newsletter | August 2023 - Invest KZN South Coast

SCTIE INVESTMENT NEWSLETTER | August 2023

KEEPING YOU UP TO DATE ON THE
SOUTH COAST #UnlimitedOpportunities TO INVEST

Phelisa Mangcu

CEO of South Coast
Tourism & Investment Enterprise (SCTIE)

Welcome to our second quarterly investment newsletter!

It has been a busy few months, as we continue to lay the groundwork for investors on the KZN South Coast, collaborating with stakeholders, creating partnerships, and working to uncover the potential across our key growth sectors.

Earlier this year, two of our local developments – Renishaw Coastal Precinct in Scottburgh, and Serenity Hills eco-estate in Margate – were recognised for their significant, multi-million-rand investment pledges to the national economy. This quarter, we welcomed dignitaries from the office of the Presidency as they embarked on the Post-South African Investment Conference Media Tour, providing further exposure to the region’s real estate potential.

Another important milestone has been the compilation of an important resource for our investors – the ‘Investment Prospectus’. This comprehensive document will showcase our many potential investment opportunities which we are set to share with both domestic and international investors. We have been overwhelmed by the extent of investment potential in the region, and we’re working tirelessly to create a conducive environment for our investors.

It’s important to note that the outlook for investment in South Africa is good. Global management consulting firm Kearney published its 2023 Foreign Direct Investment Confidence Index (FDICI) which shows South Africa maintaining its position as an attractive investment destination.

The research indicates: “With its sophisticated infrastructure, skilled workforce, as well as the aggressive expansion of South African businesses into growing African markets, the country offers an enticing opportunity for investors. …Despite facing domestic challenges, South Africa continues to foster an environment conducive to investment, as the most advanced and broad-based economy in sub-Saharan Africa…”

Let’s ride this wave of positive momentum by showcasing our potential and igniting the KZN South Coast’s economy through investment.

MARKETING UPDATE

	We are proactively positioning the KZN South Coast as an appealing investment destination with unlimited opportunities in our key growth sectors. Our team is working with stakeholders to identify, facilitate, and package investment opportunities so that investors can establish and grow businesses in the region.

Marketing Campaigns

Trade Exhibitions

This quarter we launched the override Uncover Potential marketing message as we showcase the diverse investment opportunities on the KZN South Coast. This included the Investment Awareness Campaign and #buylocal Campaign.

Manufacturing Indaba 2023: On 11 and 12 July, we attended and hosted a stand at the Durban International Convention Centre (ICC) where we engaged with business owners, government officials, and industry leaders to share ideas, explore opportunities, and showcase products.

	Fam Trips and Stakeholder Engagements

	We were proud to showcase our real estate investment opportunities on a media tour organised by Trade & Investment KwaZulu-Natal (TIKZN) on 4 August. The 1 300-ha Renishaw Coastal Precinct and Serenity Hills eco-estate were visited by Deputy Ministers in the Presidency; Deputy Minister Kenneth Morolong and Deputy Minister Nomasonto Motaung, councillors from Ugu District Municipality, Ray Nkonyeni and Umdoni Local Municipalities, the Department of Trade, Industry, and Competition (dtic), TIKZN, and ourselves.

PUBLIC RELATIONS UPDATE

	Through fam trips, stakeholder engagements, and exhibitions we are constantly uncovering new potential in our growth sectors. These are being effectively communicated through dedicated press releases targeting business and investment media. We are also using this platform to showcase the success of our Buy Local campaign, and encourage support for participating businesses.

	Challenges related to municipal infrastructure remain a hindrance for our potential investors, with a lack of water supply in certain regions recently raised by FEDHASA (the Federated Hospitality Association of South Africa) and subsequent media reports.

ADVERTISING UPDATE

	Alongside our public relations engagements, we extended our ‘Uncover Potential’ in local investment messaging through dedicated advertising campaigns. This was extended into Joburg where street pole advertisements showcasing our growth sectors were strategically placed for two months. We placed the adverts in Sandton, close to major business head offices, including financial institutions like the Johannesburg Stock Exchange.

WEBSITE AND DIGITAL UPDATE



	Social Media		Website

	Our social media platforms are currently shared between tourism and investment with our focus for the latter on development projects along the KZN South Coast, such as real estate opportunities at Renishaw Coastal Precinct, Bahari Bay, and Serenity Hills.		All three of our websites have been updated with new, engaging content uploaded frequently. Currently, our investment website serves as a comprehensive ‘One-Stop-Shop‘ catering to the diverse needs of investors and potential investors.




	Search Engine Optimisation (SEO)		Explore the KZN South Coast app

	We have continued to successfully implement SEO and include a variety of new topics with SEO articles to cover more categories including things to see and do. We have seen an increase in the total organic search traffic indicating positive growth in website accessibility and brand visibility through search engines.		The app is updated almost daily through the single Content Management System (CMS) resulting in ongoing growth. Our app has successfully revolutionised the way people explore and experience new destinations, with one of its standout features the user-friendly interface that makes it easy for investors to navigate and access relevant information.




	Database Management and Updates		Research – Investment Prospectus

	Our tourism and investment databases have been consistently growing in categories, proving to be a valuable resource for ongoing marketing efforts. In communicating with stakeholders with investment offerings, they are kept updated on developments, which are presented to potential global investors.		We embarked on a mammoth ‘Investment Prospectus’ with the research outcome focused on identifying potential investment opportunities on the KZN South Coast, to attract local, national, continental, and global investors. The project is highly promising and has the potential to significantly impact the region’s economic growth.

Keep Updated

If you know of potential investment opportunities along the KZN South Coast that would benefit from SCTIE support, please contact SCTIE on 039 682 7944 or email info@sctie.co.za. A new tab has been added to www.investkznsouthcoast.co.za if you want SCTIE to contact you for consideration. You can visit the site to find out more about our investment opportunities or visit the KZN South Coast’s One-Stop Shop. We’ve made it easy for people to sign up for our mailers via email communication and the website so everyone is updated with relevant information.

	If you haven’t already, be sure to download the free ‘Explore KZN South Coast’ app from Google Play and Apple app stores. We urge you to encourage visitors to also download the app for regular updates on our tourism offerings. Information can also be found by visiting South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; Info Ugu South Coast Tourism on LinkedIn; and www.visitkznsouthcoast.co.za to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more! And click here to check our previous SCTIE newsletters.

	To find out more about the KZN South Coast’s investment opportunities, contact 039 682 7944, email info@sctie.co.za or visit www.investkznsouthcoast.co.za.