Newsletter | May 2023 - Invest KZN South Coast

SCTIE INVESTMENT NEWSLETTER | May 2023

KEEPING YOU UP TO DATE ON THE
SOUTH COAST #UnlimitedOpportunities TO INVEST

Phelisa Mangcu

CEO of South Coast
Tourism & Investment Enterprise (SCTIE)

It has been a busy few months in the investment unit with the team working hard to uncover our key growth opportunities, forge valuable partnerships, and provide the necessary support for local businesses in a short space of time. We are starting to see the fruits of this labour with our real estate sector, in particular, gaining national and international attention.

Through our partnership with Trade and Investment KZN (TIKZN), two of the KZN South Coast’s developments were acknowledged by President Cyril Ramaphosa for their significant investment contribution to growing the country’s economy.

At the 5^th SA Investment Conference held in Johannesburg in April, Renishaw Hills, which forms part of the larger Renishaw Coastal Precinct in Scottburgh, and Serenity Hills eco-estate in Margate were recognised for their significant, multi-million-rand investment pledges to the national economy.

These impressive developments are placing the KZN South Coast on the international map, but they also bode well for local businesses as well. Through construction, and the establishment of retail, industrial, healthcare, and education sectors, there will be massive job creation, attracting further investment that supports existing local businesses.

This lends significant support to our ongoing #buylocal campaign which is already boasting several new members. We continue to encourage local businesses to sign up for the free membership benefits, and to support local businesses. Together, we will continue to uncover the KZN South Coast’s incredible investment potential.

MARKETING UPDATE

Unlimited Opportunities Campaign

Buy Local Campaign

This quarter, we continued to uncover the #unlimitedopportunities for investment found in the KZN South Coast across our key growth sectors. The KZN South Coast’s natural resources, subtropical climate, and access to national hubs have positioned it as a key #investment destination.

Since the launch of our #buylocal campaign last quarter, we have welcomed several new local businesses as members. The benefits for businesses include significant marketing exposure, business support, networking, and member credibility, but there are also far-reaching socio-economic benefits for those supporting local businesses.

	Trade Exhibitions and Engagements

	Our massive investment potential is often best marketed in person, which is why SCTIE is making the KZN South Coast known through key trade shows and exhibitions. Through these, we not only engage in vital networking, but can identify trends working in other potential investment areas.

PUBLIC RELATIONS UPDATE

Through our public relations campaign, we are proactively managing the image and reputation of the KZN South Coast by closely monitoring the media, issuing positive news to traditional media, and responding to crisis PR situations as soon as they arise. The investment awareness and #buylocal campaigns have allowed us to create a unified image that promotes investment and creates an environment for job creation.

There was a total of 93 coverage clippings with an advertising value equivalent (AVE) figure of R1 965 243 measured by media monitoring agency Newsclip. This includes:

	Print coverage valued at R653 088
	Broadcast coverage valued at R4 224
	Online media coverage valued at R1 307 931

ADVERTISING UPDATE

Our investment messaging was further shared through our dedicated advertising campaign centred on the #unlimitedopportunities for investment. This quarter, our advertising material included and will be seen in the coming month:

	Inflight Magazine – Ocean economy advert
	Premier Magazine – Manufacturing advert
	Street Pole Adverts in Joburg’s financial sectors advertising property, agriculture and the economy
	National Radio Advert (SAFM) on the #unlimited investment opportunities in real estate, manufacturing, and agribusiness while highlighting the #buylocal campaign

WEBSITE AND DIGITAL UPDATE



	Social Media		Website

	Our social media platforms are currently shared between tourism and investment. To drive investment engagement, we share continuous investment updates, specifically around the Buy Local digital presence. All updates on the tourism destination website consequently feed through to the investment website.		We have continued to maintain a 100% uptime across our websites with user-friendly access to information. We have updated relevant information such as the board members, investment opportunities, and other relevant content to increase potential investors and unearth investment opportunities.



	Explore the KZN South Coast app		Database

	The destination website and app share one Content Management System (CMS), allowing us to cost-effectively update information across the app on a daily and weekly basis. In this quarter, we completed the long-term solutions for the app with changes to the map functionality in the navigation bar, improving the usability and responsiveness of the map functionality.		We updated our internal, POPI Act-compliant database for tourism and investment, and have been growing it to include other sectors and community heads who will benefit. In this quarter, our communication focus has been digital links and resources to our Buy Local campaign and communication about digital assets, tourism and investment filming opportunities for members to participate in promotional videos, and requests for social media promotional material and blogs.

Keep Updated

If you know of potential investment opportunities along the KZN South Coast that would benefit from SCTIE support, please contact SCTIE on 039 682 7944 or email info@sctie.co.za. A new tab has been added to www.investkznsouthcoast.co.za if you want SCTIE to contact you for consideration. You can visit the site to find out more about our investment opportunities or visit the KZN South Coast’s One-Stop Shop. We’ve made it easy for people to sign up for our mailers via email communication and the website so everyone is updated with relevant information.

	If you haven’t already, be sure to download the free ‘Explore KZN South Coast’ app from Google Play and Apple app stores. We urge you to encourage visitors to also download the app for regular updates on our tourism offerings. Information can also be found by visiting South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; Info Ugu South Coast Tourism on LinkedIn; and www.visitkznsouthcoast.co.za to check out the Events Calendar, the KZN South Coast Meeting Planner Guide and more! And click here to check our previous SCTIE newsletters.

	To find out more about the KZN South Coast’s investment opportunities, contact 039 682 7944, email info@sctie.co.za or visit www.investkznsouthcoast.co.za.