Marketing Update

Marketing Update

This quarter we’re sharing the message that ‘Now’s the Time to Invest’ in the KZN South Coast by highlighting investment opportunities that extend from the Eastern Seaboard to the hinterland tourism sites, with a focus on the Port Shepstone Business Hub and our Ugu District One Stop Shop.

Digital KZN South Coast Investment Directory

We have compiled a comprehensive directory to showcase our investment opportunities to potential investors. This is an easy reference that identifies the KZN South Coast’s current investment projects, which include:

  • Concise project descriptions
  • Geographic information
  • Project status
  • Ownership and stakeholders
  • Investment value
  • Job statistics

Please view and share the Digital KZN South Coast Investment Directory: https://www.investkznsouthcoast.co.za/investment-directory/

KZN South Coast Promotional Video

The investment potential of the KZN South Coast is being further exposed through our recently launched Investment Destination promotional video. This compelling video highlights the KZN South Coast’s:

  • MICE venues and associated attractions
  • Easy access in and around the region
  • Adventure tourism and heritage tours
  • Catalytic investment products
  • Real estate, ocean economy, agribusiness, and mining

Please view and share the KZN South Coast Investment Promotional Video: https://youtu.be/NDH5tiyt6c0

Investment Awareness Campaign

We encourage local businesses and potential investors on the KZN South Coast to visit the One Stop Shop (OSS) for business support. This awareness campaign emphasises that now is the time to discover the many support services offered by the SCTIE OSS for KZN South Coast investors and businesses. OSS services included:

  • Funding applications
  • Visa applications
  • Tourism grading
  • EIA applications
  • CIPC eServices
  • Food safety
  • Investment facilitation and aftercare

To find out more about the One Stop Shop click here, email oss@sctie.co.za or visit www.investkznsouthcoast.co.za. Alternatively, you can contact us on 039 682 7944. View the full marketing video of our Ugu District OSS here and feel free to share on social media platforms.

Buy Local Campaign

We encourage businesses to consider sourcing services and goods from Buy Local businesses wherever possible. To purchase goods or secure services from Buy Local businesses, visit the online directory on the SCTIE website. To order from Buy Local members or to join the campaign, visit the Buy Local tag at www.investkznsouthcoast.co.za or click here for a membership form.

Trade Show Update

Africa’s Travel Indaba (ATI)
Venue: Inkosi Albert Luthuli Convention Centre (Durban ICC) Durban Exhibition Centre (DEC)
Dates: 13 to 15 May 2025

We were proud to participate in Africa’s Travel Indaba 2025, themed Unlimited Africa, with a focus on strengthening connections across the continent. As one of Africa’s premier tourism trade events – and a global top-three must-visit showcase – ATI 2025 featured 1,000 hosted buyers, 1,300+ exhibitors, 400+ SMMEs, and representation from 27 African countries.

For the first time, we partnered with local tourism stakeholders – San Lameer Estate, Lake Eland Game Reserve, Beaver Creek Coffee Estate, and Wild 5 Extreme Adventures – sharing a stand to promote the KZN South Coast to travel agents, tour operators, and investors.

SALGA Municipal Investment & Development Trade Show
Venue: Radisson Blu Hotel, Umhlanga
Dates: 13 to 14 March 2025

We participated in the two-day Municipal Investment and Development Trade Show hosted by the South African Local Government Association (SALGA). The event showcases the investment opportunities across sectors like agriculture, finance, and tourism, while promoting capable local governance as a driver of economic growth.

SALGA Chairperson Cllr Xolani Dube stressed the importance of streamlining processes to attract and support investors, while CoGTA MEC Rev Thulasizwe Buthelezi highlighted the pivotal role municipalities play in local economic development by shifting from service providers to economic catalysts.

World Travel Market (WTM) Africa Trade Show & Exhibition
Venue: Cape Town International Convention Centre
Dates: 9 to 11 April 2025

We attended the World Travel Market Africa in April, hosted by KwaZulu-Natal Tourism and Film Authority (KZN TAFA). This platform enabled engagement with media, domestic and international buyers, with particular interest noted in both tourism and investment opportunities. A key outcome was securing free editorial space in Safari Africa Publication, to be distributed at ITB Berlin.

Umdoni Investment Seminar
Venue: Cutty Sark Premier Hotel
Dates: 4 to 5 June 2025

We collaborated with Umdoni Municipality to host this event as a way to better attract, promote, enable and facilitate investments into the district.