Alongside our public relations engagements, we extended our ‘Uncover Potential’ in local investment messaging through dedicated advertising campaigns. This was extended into Joburg where street pole advertisements showcasing our growth sectors were strategically placed for two months. We placed the adverts in Sandton, close to major business head offices, including financial institutions like the Johannesburg Stock Exchange. We also launched our investor-friendly awareness campaigns on our social media platforms encouraging people to support and buy local. These platforms were used to advertise our investment talking points – our catalytic development projects and agricultural investment opportunities.