Marketing Update
Our investment marketing campaign consistently emphasizes the region’s opportunities, anchored by the annual theme, ‘Now’s the Time to Invest in KZN South Coast,’ which remains central to our messaging. Investor confidence in the area is bolstered by enhanced infrastructure, the thriving Port Shepstone Business Hub, and dynamic sectors such as agriculture, mining, maritime, logistics, and renewable energy. Current investors are enjoying exceptional returns, supported by a skilled, cost-efficient workforce, affordable coastal property, and low living expenses, making the region a prime destination for growth. Investment prospects span from the Eastern Seaboard to inland tourism hubs, unlocking vast potential. Recent commitments from property developers, commended by President Cyril Ramaphosa, further underscore the region’s upward trajectory and appeal. Investment Awareness Campaign Update Our local businesses and potential investors on the KZN South Coast are encouraged to visit the One Stop Shop (OSS) for business support. Through the OSS awareness campaign, the following messaging is being shared: Now’s the Time to discover the many support services offered by the SCTIE OSS for KZN South Coast investors and businesses. The One Stop Shop in Port Shepstone is ready to support potential investors and business owners. Now’s the time to find out how! Fam Trip Update We hosted a Familiarisation (fam) Trip on the KZN South Coast, giving media personalities a first-hand experience of our incredible investment assets. Fam Trips are a great way to garner significant exposure for our local establishments while building great relationships with the media. Renishaw Hills and Umdoni Point Coastal Forest Estate Media Fam Trip Date: 18 February 2025 We organised a media fam trip, photo shoot, and video at two of our key property developments on the KZN South Coast; Renishaw Hills (within the 1 300ha Renishaw Coastal Precinct) and Umdoni Point Coastal Forest Estate. Local members of the media and the Maverick International Crew accompanied us to the CEO interview and photoshoot, where we spoke to Barto van der Merwe, the Managing Director of Renishaw Property Developments (Subsidiary of Crookes Brothers Limited) and Paul Tedder, Developer of Umdoni Point Coastal Forest Estate. Renishaw Hills and Umdoni Point Coastal Forest Estate are a few of the large-scale developments attracting local and international investment to the region. They’re joined by Injabulo Lifestyle Estate, Serenity Hills, and Bahari Bay, among others. 2025 Trade Show & Exhibition From 24 to 26 February, we attended Meetings Africa 2025 themed ‘Africa’s Success Built on Quality Connections’ at the Sandton Convention Centre. Meetings Africa is owned by South African Tourism, with the specific objective of creating a market access platform for African Business Events Products. The 19th edition was a productive, inspiring and rewarding platform which welcomed 410 exhibitors and over 300 buyers from 27 African countries. We maximised our exposure by scheduling various meetings prior to the trade show via the Meetings Africa Business Matchmaking programme – a method to identify and connect companies and buyers with common business interests. This was a unique opportunity to meet incredible people, gain valuable insights into tourism industry, and discover opportunities for collaboration and investment. With the KZN South Coast an increasingly popular MICE (meetings, incentives, conferences, and events) destination, the Meetings Africa Trade Show & Exhibition was a great platform to showcase this aspect while attracting business and investment to the KZN South Coast. This year’s event also touched on the G20 Summit, being hosted in South Africa for the first time this year. This is a rare and powerful opportunity for the local and regional investment as well as the tourism industry. New Checkers opens in Port Shepstone We are incredibly excited about the flagship development in Port Shepstone, which consists of a Checkers Fresh X Store, Checkers Liquor Store, and Checkers Pet Science – with more retailers set to be announced soon. According to the recent Trade Intelligence’s bi-annual Corporate Retail Comparative Report (CRCR), Checkers reported turnover of R38.5 billion across its 268 stores. The upward performance of Checkers bodes well for the KZN South Coast, which is set to increase employment opportunities through the remainder of the construction phase, as well as upon opening of the retail units and Checkers store. With the store opening expected in June 2025, this new store will also provide the residents and visitors with more options to choose from when shopping, with the option of the popular Checkers 60/60 delivery service.
Website and Digital Update
Our updated website and active social media platforms engage existing and new followers daily. Digital marketing provides visitors with real-time information directly to their tablets or smartphones and encourages direct engagement to better inform our communication and marketing efforts. Social Media The social media platforms continue to be shared between Tourism and Investment. We have intensified our focus on showcasing successful local businesses across various sectors and promoting successful case studies that highlight existing investment opportunities on the KZN South Coast. This refined content strategy has strengthened our brand awareness efforts and enhanced our ability to attract local and, potentially, global investors as part of our digital marketing efforts. These also include upcoming promotional videos to create more engagement around the KZN South Coast’s offerings. Website The KZN South Coast Investment website is a key resource for local and international investors, providing insights into established and future opportunities. The quarterly investment newsletter has been essential in communicating these and has the potential to attract global investment by offering valuable updates on emerging sectors, policy changes, and success stories that highlight the region’s economic prospects. The website is regularly updated to ensure that all information remains accurate and relevant, making it easier for investors to identify and explore new opportunities in the region. Search Engine Optimisation (SEO) This quarter, we have begun introducing new features and content categories to enhance communication about the efforts of our organisation. These additions highlight our role in investment facilitation, support for existing and potential investors, and the broader impact of our initiatives. Beyond providing valuable insights, these updates will also optimise the website for search engines, ensuring better visibility through fresh content and structural improvements. This, in turn, has the potential to increase web traffic and audience engagement. Explore the KZN South Coast app The KZN South Coast App is a key resource for investors exploring opportunities in the region. Originally a tourism platform, it now provides essential business insights, infrastructure developments, and investment prospects, making it a valuable tool for economic engagement. Available on Apple iOS and Google Play Store, the app offers real-time access to industry data, existing enterprises, and commercial developments. Investors can assess market potential, identify growth sectors, and explore emerging opportunities. With a growing user base, the KZN South Coast App is positioning the region as a dynamic commercial hub. By centralising business intelligence in one accessible platform, it helps investors make informed decisions, reinforcing the South Coast’s appeal as a prime location for growth and development. One Stop Shop Services The Ugu District One Stop Shop – which is based at our offices at 16 Bisset Street in Port Shepstone – coordinates input from various role-players, including investors, developers, industry, civil stakeholders, and provincial and municipal officials. This is supported by the collaborative efforts of various government departments and organisations that work with the One Stop Shop to reduce the red tape and facilitate business in the area. Services offered by Ugu District One Stop Shop include: Funding applications Visa applications Tourism grading EIA applications CIPC eServices Food safety Investment facilitation and aftercare We encourage businesses looking for new opportunities, or prospective investors to get in touch with our One Stop Shop office to find out how we can assist. To find out more about the One Stop Shop click here, email oss@sctie.co.za or visit www.investkznsouthcoast.co.za. Alternatively, you can contact us on 039 682 7944. View the full marketing video of our Ugu District OSS here and feel free to share on social media platforms. Buy Local Campaign Update This quarter, we featured three of our award-winning fashion designers from the brand labels Sistas Felas, S’theh, and Deon Zuider to showcase the investment potential within the KZN South Coast’s fashion industry. All three brands are members (or pending members) of our Buy Local initiative, which promotes local businesses, connects them with resources, and encourages consumer and investor support. Their success highlights a thriving industry ready for expansion – a golden opportunity for investors looking to back a high-growth sector. There continues to be an upward trajectory with our Buy Local campaign – forming part of the Department of Trade, Industry and Competition’s (the dtic) Buy Back SA initiative – with several new businesses joining as members. With our deadline for free membership ending on 30 June 2025, we are urging local businesses to register before the deadline to enjoy the many membership benefits. Buy Local Membership Benefits include: Local job creation and strengthening the local economy. Strengthening local value chains and building relationships between manufacturers, sellers and buyers. A decrease in transportation time from manufacturer to seller. Buyers are getting farm-to-fork fresh produce, which is nutrient-enriched. This grows local pride and retains local investments. Local businesses are easily accessible. This creates a more resilient local economy to better withstand future uncertainty. We encourage businesses to consider sourcing services and goods from Buy Local businesses wherever possible. To purchase goods or secure services from Buy Local businesses, visit the online directory on the SCTIE website. To order from Buy Local members or to join the campaign, visit the Buy Local tag at www.investkznsouthcoast.co.za or click here for a membership form.
Advertising Update
Digital platforms remain a favoured medium for our investment advertising due to their extensive reach and ability to deliver real-time messaging. We have disseminated our investment awareness campaigns, Buy Local and One Stop Shop updates, and details of catalytic projects across social media channels such as Meta, Instagram, X, and LinkedIn. This quarter, we are spotlighting new Buy Local members from the fashion industry, our expanding sectors, and the significant potential for investing in tourism.
Public Relations Update
We are further strengthening our media relations by distributing sector-specific press releases aimed at financial and business-focused media outlets. By showcasing the key investment opportunities and the vast potential of the KZN South Coast, we are capturing the attention of a wide range of investors. Furthermore, we are actively engaging with the media to highlight priority areas and growth sectors, ensuring positive coverage across all platforms. When questions arise regarding challenges faced by local industries, we respond promptly and clearly, ensuring that the KZN South Coast is portrayed in both print and broadcast media. Press releases issued: KZN South Coast’s fashion labels making an impact on the global stage (25 February 2025) Growth of mushroom farm on the KZN South Coast shows now’s the time to invest in agriculture (28 February 2025) R8-million expansion of KwaXolo Caves Adventures highlights tourism investment potential on KZN South Coast (12 March 2025)