Our investment marketing campaign continues to highlight the region’s investment offerings with the annual ‘Uncover Potential’ theme running through our messaging. This campaign speaks to revealing hidden strengths, beauty, and potential in the area, and reinforces key investment sectors on the KZN South Coast.
Marketing Campaigns
Investment Awareness Campaign
This quarter our ‘Uncover Potential’ marketing message has been focused on the Ugu District One Stop Shop, as well as our Buy Local campaign, creating business and investor awareness around these two platforms.
Buy Local Campaign Update
There continues to be an upward trajectory with our Buy Local campaign – forming part of the Department of Trade, Industry and Competition’s (the dtic) Buy Back SA initiative – with several new members enjoying the free membership which extends until 30 June 2025. We have created extensive marketing material around the Buy Local campaign, including an infographic and digital badges. To purchase goods or secure services from Buy Local businesses visit the online directory on the SCTIE website. To order from Buy Local members or to join the campaign, visit the Buy Local tag at www.investkznsouthcoast.co.za or click here for a membership form.
Investment Destination Video
We are excited to launch the KZN South Coast’s investment destination video this quarter. This short promotional video highlights the key investment, trade, and business potential of the region across agribusiness, the ocean economy, real estate, tourism, manufacturing and more. Take a look at the video here.
Ugu District OSS Video
We secured Maverick Film International to produce a marketing video on our Ugu District OSS effectively highlighting the services offered. The video is being shared extensively across our various social media platforms. View the full video here.