Marketing Update

We are proactively positioning the KZN South Coast as an appealing investment destination with unlimited opportunities in our key growth sectors. Our team is working with stakeholders to identify, facilitate, and package investment opportunities so that investors can establish and grow businesses in the region.

Marketing Campaigns

This quarter we launched the override Uncover Potential marketing message as we showcase the diverse investment opportunities on the KZN South Coast.

Investment Awareness Campaign

The integrated Tourism and Investment Awareness Campaigns cohesively encourage local residents and businesses to positively promote the KZN South Coast’s many opportunities. The messaging is to invest in the future of the KZN South Coast across the growth sectors, including tourism, real estate, agribusiness, renewable energy, logistics and transport, manufacturing, and the maritime sector. The affordable land, subtropical climate, and quality of life make the KZN South Coast one of South Africa’s most attractive investment destinations.

#buylocal Campaign

BuyLocalTo further the investment potential, we are encouraging local businesses to sign up for Buy Local membership while urging KZN South Coast residents and businesses to support the campaign. Requirements for membership include at least 50% of the cost of production or services incurred locally, high-quality offerings, and job creation for locals. This quarter we welcomed new members Thulikaceb Trading CC (a waste management and recycling company in Murchison), Soft & Free Virgin Tissues (a co-operative owned and managed by physically challenged individuals in Gamalakhe Township), and Sky Drop Atmospheric Water (an eco-friendly company that extracts water from the air in Gamalakhe township). Membership is free of charge until 30 June 2025. To find out more or sign up as a Buy Local member, simply click this link, use our online enquiry or contact or 039 6827944.

Trade Exhibitions

Manufacturing Indaba 2023

On 11 and 12 July, we attended and hosted a stand at the Durban International Convention Centre (ICC) where we engaged with business owners, government officials, and industry leaders to share ideas, explore opportunities, and showcase products. This was our first time hosting a stand at this investment exhibition and we can report it was a great success. In addition to engaging with guests on our manufacturing potential, we participated in a series of workshops highlighting industry trends and innovations.

Fam Trips and Stakeholder Engagements

Post-South African Investment Conference (SAIC) Fam Trip

We were proud to showcase our real estate investment opportunities on a media tour organised by Trade & Investment KwaZulu-Natal (TIKZN) on 4 August. The 1 300-ha Renishaw Coastal Precinct and Serenity Hills eco-estate were visited by Deputy Ministers in the Presidency; Deputy Minister Kenneth Morolong and Deputy Minister Nomasonto Motaung, councillors from Ugu District Municipality, Ray Nkonyeni and Umdoni Local Municipalities, the Department of Trade, Industry, and Competition (dtic), TIKZN, and ourselves. This was a key public-private collaboration aimed at unlocking further investment opportunities within the developments and on the KZN South Coast.

Introductory Meeting and Injabulo Lifestyle Estate Launch

In an effort to uncover further real estate potential on the KZN South Coast, we met with dtic at a new Margate estate, Injabulo Lifestyle Estate. This 32-ha development has an estimated investment value of R300m and is set to attract international investment to the region. We also attended the official launch of the estate on 19 August, with show houses now available for viewing.