Through our public relations campaign, we are proactively managing the image and reputation of the KZN South Coast by closely monitoring the media, issuing positive news to traditional media, and responding to crisis PR situations as soon as they arise. The investment awareness and #buylocal campaigns have allowed us to create a unified image that promotes investment and creates an environment for job creation. Our press releases and interviews have continued to highlight the region’s competitiveness and attractiveness to domestic and international audiences.
Press releases issued 7 March to 12 May 2023
- Massive potential for growth within the KZN South Coast’s agricultural sector (10 March 2023)
- KZN South Coast’s manufacturing sector holds unlimited opportunities for investment (13 March 2023)
- Buy Local membership is now open to KZN South Coast businesses (14 April 2023)
- President acknowledges Renishaw Hills and Serenity Hills for investment contribution to national economy (14 April 2023)
There was a total of 93 coverage clippings with an advertising value equivalent (AVE) figure of R1 965 243 measured by media monitoring agency Newsclip. This includes:
- Print coverage valued at R653 088
- Broadcast coverage valued at R4 224
- Online media coverage valued at R1 307 931