We have shared these #unlimitedopportunities, as well as the #buylocal campaign, with the public through dedicated media releases. With the investment portfolio still being developed, we are focusing on specific growth sectors for each quarter while targeting specialised media outlets. Through our efforts, we received free exposure in several publications, including South Africa Today, My Durban, Marketing Spread, Rising Sun (Chatsworth), My Pressportal, the South Coast Weekly Gazette, and South Coast Herald, among others. We also shared the #buylocal messaging with an interview on Radio Sunny South.
Press releases issued 13 December 2022 to 6 March 2023
- Unlimited Opportunities to Invest in Tourism on KZN South Coast (1 February 2023)
- Play Here, Stay Here – why the KZN South Coast property market is on the up (16 February 2023)
- Port Shepstone Techno Hub brings significant investment potential to the KZN South Coast (22 February 2023)
- Launch of the #buylocal campaign to support local businesses on the KZN South Coast (1 March 2023)
There was a total of 90 coverage clippings with an advertising value equivalent (AVE) figure of R2 488 436 measured by media monitoring agency Newsclip. This includes:
- Print coverage valued at R899 450
- Online media coverage valued at R1 588 986
