PRESS RELEASE
For Immediate Attention
06 March 2023
· Under the MoU, the South Coast Tourism and Investment Enterprise (SCTIE) and Mastercard will provide short-and long-term digital solutions for Small and Medium Enterprises (SMEs) in the tourism sector.
Durban, South Africa – 06 March 2023 – In an innovative collaboration for the KwaZulu-Natal South Coast, Mastercard and South Coast Tourism and Investment Enterprise (SCTIE) signed a Memorandum of Understanding (MOU), a partnership that will offer significant business-related benefits to informal traders and Small Medium Enterprises (SMEs) within the KZN South Coast. The partnership was solidified by an SME engagement with the local business community, which was held at Margate Hotel.
“This MOU signing enables us to provide both informal traders and small businesses, with the much-needed access to financial tools that will help them navigate and participate in the digital economy. In 2015, in the context of the World Bank’s Universal Financial Access 2020 initiative, Mastercard committed to providing 500 million unbanked individuals around the world with access to the digital economy in the next five years -a target that we achieved in early 2020.
“Following this success, we then decided to double down with new targets and now aim to include a total of 1 billion unbanked and underserved individuals by 2025, while giving 50 million micro- and small merchants the ability to accept electronic payments and reaching 25 million women-owned or led businesses with our programs. Our commitment to financial inclusion has never been stronger and our collaboration with SCTIE is testament to this, “said Cuthbert Tembedza, Vice President of Business Development, Government Engagement, EEMEA for Mastercard.
Tembedza’s sentiments were echoed by SCTIE CEO (Chief Executive Officer), Phelisa Mangcu who commented: “This partnership is a game changer for the KZN South Coast because of the untold yet unrealised opportunities it will bring for both tourism and investment by providing local businesses easier, cost-effective transactional platforms. Our user-friendly platforms, including the Explore KZN South Coast app and Visit KZN South Coast website are performing well. We are excited to extend its range to include a new booking platform which is set to further connect businesses directly with tourists. This will increase occupancy rates, brand exposure and interconnectivity.”
Benefits of the MasterCard and SCTIE partnership
The joint effort between SCTIE and Mastercard will provide short- and long-term business solutions, including the provision of low-cost acceptance solutions to the SCTIE membership and the local KZN South Coast business community in general. Solutions such as Mobile Point of Sales (MPoS), Tap on Phone and QR Code will ensure that no sales are lost as more domestic and international travellers move away from cash.
“The digitising of informal traders and SMEs creates a greater financial footprint and subsequently, more opportunities for traders seeking additional products and services from traditional banks. There is also the possibility of increased employment as new efficiencies begin to yield results in the SME service offering.” continued Mangcu.
As part of the MoU, SCTIE will also have access to the Mastercard Academy, which is a resource centre that provides training solutions to assist SMEs, keeping them up to date on significant changes, industry information, and the latest developments in the world of payments. Plans are also underway for SCTIE to utilise the Mastercard Tourism Insights platform which will go a long way in aiding the application of SCTIE resources.
This MOU forms part of SCTIE’s ongoing efforts to support local tourism businesses and attract investment to the area. Other measures have included putting a temporary pause on membership fees during the pandemic, providing inclusive marketing strategies, creating an online digital Visitor Information Centre (VIC), and offering operators and asset owners increased tourism exposure of developed products. SCTIE’s focus on investment has also led to new opportunities that will uplift the local community, while simultaneously contributing to the tourism economy.
To find out more about the KZN South Coast’s tourism offerings, download the free ‘Explore KZN South Coast’ app from Google Play and Apple stores; visit the South Coast Tourism on Facebook; South Coast Tourism and Investment Enterprise on YouTube; @infosouthcoast on Twitter or Instagram; Info Ugu South Coast Tourism on LinkedIn; the SCTIE website to check out the Events Calendar, the KZN South Coast Meeting Planner Guide, Mastercard’s experiential lifestyle hub Priceless.com and more! And click here for previous SCTIE press releases.
Plan the ultimate holiday on the KZN South Coast by downloading the free ‘Explore KZN South Coast’ app from Google Play and Apple stores. Follow the hashtag #kznsouthcoast #extendyourstay #endlessopportunities.
/ENDS
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(Images: Supplied by SCTIE)
Phelisa Mangcu, CEO of South Coast Tourism and Investment Enterprise (SCTIE) and Cuthbert Tembedza, Vice President of Business Development, Government Engagement, EEMEA for Mastercard.
Mastercard and South Coast Tourism and Investment Enterprise (SCTIE) signing a Memorandum of Understanding (MOU), a partnership that will offer significant business-related benefits to informal traders and Small Medium Enterprises (SMEs) within the KZN South Coast.
Cuthbert Tembedza, Vice President of Business Development, Government Engagement, EEMEA for Mastercard and Phelisa Mangcu, CEO of South Coast Tourism and Investment Enterprise (SCTIE).
Mastercard and South Coast Tourism and Investment Enterprise (SCTIE) signing a Memorandum of Understanding (MOU), a partnership that will offer significant business-related benefits to informal traders and Small Medium Enterprises (SMEs) within the KZN South Coast.
Phelisa Mangcu, CEO of South Coast Tourism and Investment Enterprise (SCTIE) and Cuthbert Tembedza, Vice President of Business Development, Government Engagement, EEMEA for Mastercard.
Cuthbert Tembedza, Vice President of Business Development, Government Engagement, EEMEA for Mastercard.
Vanessa Gounden (SCTIE Coordinator: Tourism Marketing) and Londiwe Xolo (SCTIE Investment Support Officer).
About KZN South Coast
Known as the ‘Paradise of the Zulu Kingdom, the KZN South Coast stretches 120 kilometres from Scottburgh to Port Edward and inland to Harding. Here, the spirit of adventure can be discovered among the many cultural experiences, as well as the 35 nature trails and 58 beaches, ideal for activities like river rafting, abseiling, suspension bridges, paintball, surfing, SUP, canoeing, beach horse rides, shark cage diving and free diving. Nicknamed ‘The Golf Coast’, there are 11 golf courses on the KZN South Coast ranging in difficulty, with endless hiking, mountain biking and 4×4 trails for more rugged excursions. Promoting sustainability, the KZN South Coast has a growing Agri-tourism sector that offers world-class produce and hosts tours and excursions. The region boasts several permanently managed Blue Flag beaches and is home to some of the world’s top diving sites, Aliwal Shoal and Protea Banks. The originality continues with the annual Sardine Run, coined the #GreatestShoalonEarth, which is the largest biomass migration on earth and a marvel to witness. The region’s many nature reserves are inhabited by indigenous bird and wildlife, and it holds the title of ‘smallest desert on earth’, The Red Desert in Port Edward. The KZN South Coast is a fast-emerging MICE destination which also plays host to several high-profile events including The Bike Fest, Uvukile Gospel Festival, Ugu Jazz, Ugu Film Festival and the South Coast Fever MTB & Trail Run Series.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that helps everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
Issued on behalf of:
South Coast Tourism and Investment Enterprise (SCTIE)
Disseminated by:
Olivia Jones Communications
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Olivia Jones Communications
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